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William Rast to Expand European Presence

www.earthtimes.org

6.29.09

LOS ANGELES - (Business Wire) People's Liberation, Inc., (OTCBB:PPLB) the designer of high-end casual apparel under the brand names William Rast™, J.Lindeberg™ and People's Liberation™, announced today the company’s plan to expand the William Rast brand in Europe, commemorating the occasion with major launch events in three European cities: London, Berlin and Paris. William Rast, the “New America” denim-culture brand, was founded by business partners Trace Ayala and Justin Timberlake in 2005.

“This is a great opportunity for us to work closely with our European distribution and retail partners to build upon the growing enthusiasm for the William Rast brand in Europe, and to leverage the success we have had in the U.S.,” said People’s Liberation CEO Colin Dyne.

On July 29th at SELFRIDGES in London, William Rast will showcase its Fall 09 collection with a fashion show, and an appearance by brand co-founders Trace Ayala and Justin Timberlake. Additionally, the brand will be displayed in custom designed pop-up shops, located respectively in the women’s contemporary area on the 2nd floor, and in the men’s 1st floor casual department.

In Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast will present their new Spring-Summer ‘10 collection, as well as a newly expanded denim offering that includes a selection of more accessibly priced styles and washes. On the first night of the show, July 1st , William Rast will hold a VIP party, hosted by the brand co-founders at the Berlin Tempelhof airport.

To complete the celebration of the brand’s expansion in Europe, COLETTE, Paris, will dedicate an entire window to William Rast from June 28th – July 5th , and offer exclusive styles from the “New America” denim and collection pieces launched last February during New York Fashion week.

The theme of the pop-up shop and window concepts is based on the brands’ DNA, utilizing a recycled kraft paper construction, also used for the brand’s marketing collateral, branding and product labeling. The recycled kraft paper concept, combined with visually strong graphics, gives the consumer a true William Rast experience in the temporary shops. The window and pop-up shops were engineered in collaboration with acclaimed architectural firm, Johnston Marklee, Los Angeles (JML).

ABOUT PEOPLE'S LIBERATION, INC.

Los Angeles-based People’s Liberation markets and sells high-end casual apparel under the brand names “People’s Liberation,” “William Rast” and, in the United States, “J. Lindeberg.” The majority of the merchandise we offer consists of premium denim, knits, wovens, golf wear and outerwear for men and women. In the United States, we distribute our merchandise to better specialty stores, boutiques and department stores, such as Nordstrom, Bloomingdales, Saks Fifth Avenue, Neiman Marcus and Fred Segal. We also market and sell J. Lindeberg branded collection and golf apparel through our retail stores in New York City and Los Angeles and J. Lindeberg golf wear to green grass golf stores and boutiques in the United States.

In the United States, William Rast distributes its merchandise to better department stores and boutiques, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, and Bloomingdales. Outside the U.S., its products are sold to better department stores and boutiques in Canada, Italy, Germany, the United Kingdom, and France and the Benelux Region of Europe. The Company also sells merchandise on its website www.williamrast.com.

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the expansion or growth plans of the William Rast brand. Factors which could cause actual results to differ materially from these forward-looking statements include the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For People's Liberation Harrison & Shriftman 917-351-8600 or CCG Investor Relations Mark Collinson, Partner 310-477-9800, ext. 117

07.07.2009. 18:06

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